Marketing collateral plays a critical role in giving identity to your brand. It’s a collection of brand assets that can range from digital to printed materials that are used to promote a brand and its products or services.
- Keep the focus: The variety of marketing collateral may be overwhelming. Hence, taking a step-wise process is advisable. First, create material to give an identity to the business. Then work on educating and engaging the audience by sharing about the products or services. Finally, create materials to convert the audience into customers.
- Need for versatility: Marketing collateral cannot be static. It must be flexible to align with changing business needs, consumer trends, new communication channels, and emerging technologies. So, to maintain consistency in effective marketing, it is important to revisit and revamp the brand assets at regular intervals.