Marketing Collaterals | Engaging Brand Assets by DMG

Marketing Collateral

Establish a strong rapport with your audience with effective brand assets.

Make a lasting impression on your audience

Marketing collateral plays a critical role in giving identity to your brand. It’s a collection of brand assets that can range from digital to printed materials that are used to promote a brand and its products or services.

1. Keep the focus

The variety of marketing collateral may be overwhelming. Hence, taking a step-wise process is advisable. First, create material to give an identity to the business. Then work on educating and engaging the audience by sharing about the products or services. Finally, create materials to convert the audience into customers.

2. Need for versatility

Marketing collateral cannot be static. It must be flexible to align with changing business needs, consumer trends, new communication channels, and emerging technologies. So, to maintain consistency in effective marketing, it is important to revisit and revamp the brand assets at regular intervals.

Rule the hearts and minds of your audience

Connect with us and own marketing collateral assets that will increase recall value of your brand and help you to achieve both revenue and non-revenue goals.

Logo Creation

This is the fundamental asset for all organisations irrespective of being a for-profit or not-for-profit organisation.

Website

In this digital era, websites are the online address for all businesses and the foundation for digital marketing activities.

Landing Pages

These are pages specific to a campaign, product or service of an organisation for which we are running online ads too.

Online Ads

Reach target and potential audience effectively with Google Search & Display Ads, Facebook Ads, Instagram Ads, and YouTube Ads.

Local Listing

This allows your potential customers to find you when they are searching for products or services belonging to your business category.

Social Media

Stay connected with your audience by engaging with them through popular channels like Instagram, Twitter, Facebook etc.

Blogs & Articles

An effective medium to create brand awareness, convert audience to customers and meet SEO goals by including keywords.

E-mailers

These can be used to share organisation updates, communicate upcoming campaigns, purchase or donation acknowledgements etc.

Videos, Reels & GIFs

For a consumer base whose attention span is drastically reducing, these mediums are the most attractive and effective.

Infographics

These are easy-to-understand visual representations of information or data and gives readers a break from text heavy content.

Flyers & Brouchers

Have an event or a sale coming up, reach your local consumers instantly with this collateral.

One-pager/Sell Sheet

Always have a ready all-in-one brand document handy that can be easily shared digitally or printed as a hand out.