07
NOV
Digitalisation has by and large taken every industry into its fold, including the healthcare industry. Technological advancements and changing patient expectations has pushed this industry towards significant transformations which has factored in the need for digital marketing in the healthcare sector. We bring you nine key trends that are currently shaping digital marketing for healthcare industry.
1. Personalisation and Patient-Centric Marketing
Personalisation is the biggest advantage of digital marketing, and the healthcare industry is quickly adapting to it. Patients now expect tailored experiences that address their specific needs. By leveraging data analytics, healthcare providers can create custom content, emails, and advertisements that enhance engagement and build trust with patients.
2. Rise of Telemedicine
Post-COVID, virtual healthcare service has become a norm. Owing to convenience and ease of accessibility, more and more patients are turning towards telemedicine or teleconsultation, especially for follow-ups after in-person visits or for small, seasonal, and/or regular health concerns. This makes it important that hospitals, clinics, or aggregated digital health platforms provide good user experience and are easily findable online, bringing in the significant role of digital marketing tools and technologies.
3. Local SEO Optimization
Given that healthcare services are inherently local, optimising for local or “near me” searches is inevitable. Patients often search for providers nearby, making it vital for healthcare organisations to enhance their visibility through local SEO strategies.
4. Video Content
Video marketing is increasingly preferred by consumers across all industries, including healthcare. High-quality video content by hospitals, doctors, and other healthcare platforms can effectively convey information about services, patient testimonials, and educational material, fostering greater patient engagement as well boosting credibility.
5. AI Integration
AI (Artificial Intelligence) technologies, such as chatbots, are revolutionising patient interactions by providing immediate responses to inquiries and facilitating appointment bookings. Hence, incorporating this technology on websites of hospitals and clinics can enhance the overall patient experience while streamlining operational efficiencies for healthcare providers.
6. Reputation Management
As digital marketing for healthcare industry is on the rise, online reputation management has become a critical component for healthcare providers. Prospective patients often rely on online reviews when selecting providers; thus, actively managing and responding to feedback can significantly influence patient acquisition as well as build trust and confidence in patients.
7. Voice Search Optimisation
With the increasing use of voice-activated assistants like Siri and Alexa, optimising websites for voice search is essential. It is important to structure the content in a way that it can answer common questions in a conversational tone, focusing on long-tail keywords that reflect how people verbally inquire about health services.
8. Mobile Marketing
Mobile devices have become the single point of all kinds of interactions and routine activities. From phone calls to banking, shopping, and more, we heavily rely on our mobile devices. Hence, it is crucial for healthcare marketers to adopt mobile marketing strategies to reach patients effectively. This includes app-based marketing and location-based services that enhance accessibility and convenience for users.
9. Augmented Reality (AR) and Virtual Reality (VR)
The adoption of AR and VR technologies is gaining momentum in healthcare marketing because it provides immersive experiences that educate patients about conditions and treatment options. These technologies help foster better connections between healthcare providers and patients as well as allow patients to make informed decisions.
DMG’s digital marketing for the healthcare sector
At DMG, we understand that the digital marketing landscape in the healthcare industry is evolving rapidly owing to technological innovations and shifting consumer behaviours. Cognisant of the specific requirements of the healthcare sector, we have crafted solutions and strategies to meet the demand, and our healthcare clients are already benefiting from this customised approach. If you are looking to enhance patient engagement, improve online visibility, and drive growth in a competitive market environment, then connect with us for a digital marketing consultation! Call +91 9844386739 for an instant chat or write to us at [email protected].