Traversing the maze of school marketing strategies: digital marketing for schools

05 May

In recent times, the world of education has become highly competitive, and schools are no exception. In addition, the boom in digital marketing has left schools wondering about the effectiveness of their traditional marketing approach. Today, we will take a look at both forms of marketing.

The Yesteryear's Marketing

Remember, the discussions with relatives and neighbours before choosing a school, the big billboards that caught our attention, the ads in newspapers and magazines. Well all these were a part of what we now call traditional marketing. Before the advent of digital marketing, word of mouth and print materials were the only mediums through which marketing was done and the same was used by schools too.

The Age of Digital Marketing

Digital marketing for schools - this phrase is rapidly catching up the vocabularies of school managements and marketing agencies. More so, because in today's world, digital marketing has become essential for any business or industry sector to succeed, including schools. A strong digital marketing strategy can put your school in front of a broader audience, engage potential students, parents, alumni groups, and faculty members, along with establishing your reputation as a leader in education. In a nutshell, digital marketing will give fingertip accessibility to your school.

As one of the best digital marketing agency in Bangalore, our five tips for schools to rule the online turf are:

  1. Optimised Website: Schools must maintain an updated website with all latest and relevant information. The website should be SEO-optimised, user-friendly, visually appealing, mobile responsive, easily accessible, with fast loading time.
  2. Strong Social Media Presence: Social media is an excellent platform to engage with parents, alumni, and faculty members. Schools must use it efficiently to show various aspects such as core values, faculty, campus culture, events, latest achievements, and admission announcements.
  3. Targeted Ads: Running targeted digital ads, such as Google Ads or Facebook Ads, is an excellent way for schools to target specific demographics. These ads help drive traffic to your school's website, increase visibility, and help in lead generation.
  4. Email and WhatsApp Campaign: Schools can send personalised emails or WhatsApp m ni essages to potential parents highlighting their achievements, upcoming events, special programs, or admission announcements. This will keep parents informed about the latest happenings and help foster a strong and lasting bond.
  5. Video Bank: Videos are among the highest consumed assets in the digital world. Schools can create virtual tours and short videos to highlight unique features, curriculum, facilities, events, extracurricular activities, achievements, and more.

The Million Dollar Question

So, what should a school adopt - traditional or digital marketing? Well, at DMG, we follow a client-first approach. We understand the sector-specific needs of each business and design our strategies accordingly. When it’s about schools, we believe that a blend of traditional and digital marketing for schools works the best. Here are some blended strategies that schools can implement to ace the race:

We have customised sector-specific and seamless digital marketing solutions for schools. We understand our responsibilities as the best digital marketing agency in Bangalore and we are ready to give you the edge over your competitors. Call +91 9844386739 for an instant chat or write to us at https://digitalmarketinggroup.in/.

Tags Consulting Agency Business Digital