The Role of Digital Marketing for Schools

Digitalisation has taken the centre stage in marketing, outreach, and communication across all industry sectors, including education. This has nudged schools to adopt digital marketing too as a part of their networking strategy. Digitalisation has become so much a part of our everyday lives that parents prefer to search schools online to get the first glimpse before considering a visit for interaction. This has made digital marketing for schools a must, both in terms of visibility and credibility.

Digital presence matters!

This generation's parents browse the internet to gain first hand information of schools they are considering and the mediums for that are websites, social media pages, and online reviews. Hence, a good online presence can be a plus for outreach efforts of schools. These parents typically try to get information about various aspects about the schools, such as:

• School’s profile, staff, facilities, amenities, academic performance, admission process, curriculum etc. through their website.
• School’s events, activities, awards, updates etc. through social media pages.
• Online reviews to gauge the reputation of the school.
• Online searches with keywords like “top schools”, “best schools near me” to get a list of credible schools as well as to understand proximity from residence.

The above-mentioned factors can be taken care of by integrating digital marketing for schools along with the school’s regular outdoor marketing efforts like banners and hoardings. Consistent branding, uniform messaging, and findability can effectively boost outreach efforts of schools.

Our services for schools

We are firm believers of tailoring strategies and tools based on the needs of our clients. Having worked with several schools, we have designed a special strategy to suit schools with the flexibility of customisation. Our tested solutions and integrated services have made us the best digital marketing agency in Bangalore for schools.

Our range of services for schools include:

• Website - Development and maintenance
• Social Media - Manage Facebook, Instagram, YouTube pages, regular posts and boosting, engagement with followers, acquire new followers
• SEO - Website optimisation, on-page, off-page, blogs, articles, link building
• SEM - Display ads, search/text ads, lead generation, PPC, campaigns
• Branding - Customised content and graphics to facilitate brand recall and recognition

In addition, to maximise the potential of all the efforts, we regularly analyse the metrics and performance indicators, and make improvements wherever required.

We will launch you into the online space strategically and keep the ball rolling with creative, effective, result-oriented solutions. As the best digital marketing agency in Bangalore, we understand that the tools of marketing may be the same, but the approach needs to be customised sector-wise and even within the sector, and is true in the case of schools too. Rest assured, get ready to see the remarkable results you may have never imagined. Connect with us now for customized and targeted digital marketing for your school. Call +91 9844386739 for an instant chat or write to us [email protected]