The rise of digital marketing in healthcare industry

Ever imagined that you could consult a doctor from the comforts of your home? How about ordering medicines online or getting test reports delivered to your not doorstep, rather to your fingertip?

Yes, what once may have sounded absurd is now a reality, and it is all made possible through digitalisation. Digitalisation has changed the way we work and interact across almost all industry sectors. This trend has also brought the healthcare sector under its fold in multiple ways. Within the wide scope of digitalisation is digital marketing for healthcare industry, an important segment that informs and educates potential customers about the available healthcare products, services, and professionals. In this blog, we will explore the growing demand of digital marketing for hospitals and healthcare professionals.

Digital marketing for hospitals and healthcare professionals

Digital marketing is not a fancy any more; it is the need of the hour. The growing competition and the changing trend of information seeking and consumption among the people makes digital presence a must for all businesses, including the healthcare industry. While we still seek advice from our friends and families, but word of mouth is not any more the sole medium of marketing hospitals and doctors.

As a digital marketing agency in Bangalore working with healthcare sector clients, we have seen a constant rise in the need for website revamps, social media strategies, website optimisation, local listings, and the like. This is so because, now, patients and their families try to find hospitals and doctors online and pay much weightage to online reviews. They visit websites to find the services the hospital provides, read patient testimonials, and also review profiles of doctors. Only after they have done their groundwork, they book an appointment. This makes reputable online presence inevitable for hospitals, healthcare professionals, and related verticals.

7 tips for hospitals to enhance their digital presence

Have you recently shared or received Instagram reels by skincare specialists, dieticians, physiotherapists and the like giving health tips or spreading awareness about certain kinds of health conditions? Well, this spells the growing popularity of digital marketing platforms in the healthcare sector. Below are seven tips to enhance online visibility, spread awareness, and increase lead generations through healthcare digital marketing:

• #1 Search Engine Optimisation: Use industry-specific, branded, relevant keywords to optimise your website and appear on top of search results.
• #2 Social Media Marketing: Leverage social media platforms to reach and network with your target audience.
• #3 Google My Business: Create a GMB profile and get listed on Google’s free local listing. As a digital marketing agency in Bangalore, we have seen significant positive results because most people consider these listings as it displays the nearest and top rated hospitals, clinics or doctors.
• #4 Content Marketing: Create informative, relevant, interesting, and easy-to-understand content to engage with your audience across social media platforms, websites, blogs, and discussion forums.

• #5 Video Marketing: Get your doctors talking on health tips, preventive measures, latest technology, hospital USPs or other such healthcare related topics. While it will capture the audience’s attention, it will also add credibility and enhance the reputation of your hospital.
• #6 Online Reputation Management: Online reviews presence and online reviews play a crucial role. So, show up where your audience is through webinars, Q&A sessions, and blogs. In addition, share testimonials of patients, ask patients to write reviews and give ratings, and respond to queries and complaints publicly.
• Trying It All Together: The success of digital marketing for healthcare industry depends on seamless integration and implementation of strategies across all channels. So, a combination of all tools and techniques is recommended for better results.

Amplify your digital outreach and reputation with us

Having worked as a partner digital marketing agency in Bangalore for several hospitals, we possess a deep understanding of the requirements and strategies for the healthcare industry. So, we have designed a comprehensive end-to-end digital marketing service plan along with online reputation management to suit the industry’s needs. This will not only make your hospital easily findable on the internet, but also enhance credibility, trust, and approachability.

What do we have for you?

• End-to-end services from website to social media to SEO to online campaigns
• Tailored solutions for exclusive branding of your hospital or specialisation
• Strategic marketing campaigns for successful lead generation
• Data-driven, targeted marketing to for effective outreach
• Regular audits to maintain online reputation
• Continuous monitoring and data analysis to upkeep performance across all channels

So, while you boost your patients' health, we will strategically expand your digital footprint. Join forces with us for customised digital marketing solutions for your hospital or clinic. Call +91 9844386739 for an instant chat or write to us at [email protected].