20
AUGUST
In today's digital age, patients are more informed than ever before. They have the ability to research symptoms, healthcare providers, and treatment options before even stepping foot in a hospital or a doctor's clinic. This has led to a shift in the healthcare industry towards patient-centred care, where patients have a more active role in their own healthcare decision-making process.
Digital marketing has played a significant role in this shift towards patient engagement and experience. As a digital marketing agency in Bangalore, we have worked with hospitals and have seen a profound impact digital marketing has had in their patient engagement and experience, and their overall outreach. Here is a list of couple of the major impacts:
Knowledge Sharing with Patients
Digital marketing has made it easier for healthcare providers to educate patients about their conditions and treatment options. Websites, blogs, emailers, and social media platforms provide a wealth of information on health-related topics, and patients can access this information from anywhere at any time.
Communication and Accessibility
Digital marketing has also improved communication between healthcare providers and patients. Patients can now easily schedule appointments, request prescription refills, and receive test results through online portals. Providers can send appointment reminders and follow-up emails to ensure that patients are engaged and informed throughout the entire process. Online portals have had a significant positive impact on digital marketing for healthcare startups in India by enabling patients to avail instant online consultation with doctors from the comforts of their home.
Personalised Experience
With the help of data analytics, healthcare providers can tailor their marketing strategies to meet the unique needs and preferences of each patient. This includes targeted ads, personalised website content, and customised email marketing campaigns.
Patient Reviews and Feedback
Digital marketing for healthcare startups in India also complements the traditional word-of-mouth awareness by allowing patients to directly share their experiences and provide feedback to healthcare providers. Patients can leave reviews and give ratings to doctors, hospital, support staff, facilities and amenities etc. on sites like Google, which can influence the decision-making process of other potential patients. Alongside healthcare providers can also use these patient feedback to improve their services and enhance the overall patient experience.
4 Key Impacts of Digital Marketing on Patient Engagement & Experience
- Knowledge sharing with patients
- Enhanced communication and accessibility
- Improved personalised experience
- Direct patient reviews and feedback
Conclusion
Digital marketing has had a significant impact on patient engagement and experience. Healthcare providers who embrace digital marketing strategies are better positioned to meet the ever-evolving needs and expectations of patients and improve patient engagement, enhance patient experiences, and ultimately improve patient outcomes.
As a digital marketing agency in Bangalore, we have developed industry-specific approaches including for the healthcare industry. Our hospital clients have seen immense growth in their digital outreach and reputation. Partner with us for customised digital marketing solutions for your hospital or clinic and increase your online visibility as well as boost patient experience in the digital space. Call +91 9844386739 for an instant chat or write to us at [email protected].